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S.W.A.T.
Magazine is distributed worldwide, nine times per year thru newsstand
and mail subscription. The annual domestic subscription rate is $26.95.
S.W.A.T. has earned leadership
recognition for honesty and integrity in its editorial content and
business dealings. Reporting on equipment and techniques that can
give the Good Guys an edge is something we take very seriously. When
it comes to our Customers, be they Advertisers or Readers, we will
always go out of our way to exceed your expectations. We will settle
for nothing less. |
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| Elite federal and local law enforcement
agencies respond to the accuracy and integrity of S.W.A.T.,
providing subscriptions to their tactical units. S.W.A.T.
reports on special tactical units throughout the world. In turn, these
units read the magazine for the best and latest on equipment and tactical
know-how. |
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| Because S.W.A.T.
has what it takes for those on the front lines of armed conflict,
civilians also trust the information. They like S.W.A.T.
so much, they pass the word to their friends and associates. Surveys
indicate that S.W.A.T.
is four times more likely to be shared with friends and associates
than standard “Gunzines” |
Don't hesitate to
contact us for any queries or details about
advertising in our magazine and/or
on our web site. |
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S.W.A.T.
Magazine readership is evenly divided between two
essential target markets for the shooting industry:
- Law Enforcement and military
personnel
- Private Citizens committed to
home & personal defense
S.W.A.T.
readers are willing to pay a higher cover price than for competitive
magazines. The reason is simple: the information we provide has greater
value.
S.W.A.T. subscribers
sign up for the magazine because of its editorial content, not for
promotional gimmicks.
For advertisers, this translates into
a focused, high end market of pre-qualified
customers.
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S.W.A.T. editorial
contributors are veteran law enforcement and military officers.
They evaluate firearms, ammunition, accessories and tactical equipment
from a real world perspective.
Because S.W.A.T. authors
speak from personal experience and demand the highest standards
in training and products, readers from both categories trust our
information. Our editorial integrity carries over to our advertisers.
Major advertisers report that inquiries from potential buyers comment
on this important aspect of trust.
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S.W.A.T. readers are
responsible members of the community, sharing a desire for personal
safety with respect for the law. Whether private citizen or police
officer, when threatened by the criminal element, S.W.A.T.
readers want to be ready to react in defense of themselves and their
loved ones….and they trust S.W.A.T.
to provide honest, real world
insight.
Innovation and Creativity
Team S.W.A.T. has developed a reputation for innovation and creativity
in getting your advertising message across more forcefully and in
new ways. Bucking industry trends, we moved to a full four color
magazine in 2001, while actually dropping advertising rates. We
have led the industry in our use of the internet to promote the
magazine and it’s advertisers with monthly free PDF sample
downloads, back issue downloads and a growing, targeted email list.
Cutting Across Market
Lines
For all the reasons above, S.W.A.T. 's readership comprises a elite
group of buyers drawn from Law Enforcement, Military and Private
Citizen communities. Law Enforcement and Military trainers, armorers
and tactical unit leaders- those who make the purchasing decisions-
read and trust our magazine. Responsible private citizens in 38
states -and more to come- are being permitted the right to carry
firearms for protection against a growing criminal element. S.W.A.T.
regularly covers the firearms, holsters, training techniques and
related topics that aid private citizens in legitimate and effective
self-protection.
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